Category: Localization 101

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Unlocking Efficiency: The Power of Translation Memory Software in Multilingual Projects

What is Translation Memory Software? With a valuation of over $40 million in 2022, it’s clear that corporations and businesses place heavy value on the accessibility and utility of their content and products—and they’re...

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Globalization or Localization? Deciphering the Best Strategy for Your Business

Understanding Globalization Globalization defines the very intentional (and complex) process of preparing your business to be seen by the rest of the world—laying a framework of success for ongoing successful expansion.  Taking a global...

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Streamlining Global Communication: Unpacking the Power of Translation Management Systems

Understanding Translation Management Systems Your translation management system is your top tool to automate and dominate as you go through the growth process. It’s a single, centralized system to contain all elements of a...

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Mastering Localization Testing: Ensure Your Product Speaks to a Global Audience

The Role of Localization Testing in Product Development Localization testing enables companies to make their products and services matter to their ideal target audience. It’s a critical step in the expansion process which should...

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How to Navigate Your Transnational Strategy for Global Success

Understanding Transnational Strategy A transnational strategy in the context of brand expansion allows for businesses like yours to capitalize on the efficiency and savings that localization and internationalization can provide. Allowing room for this...

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What is a Multi-Domestic Strategy? Definition and Relevant Examples

What is a multi-domestic strategy? A multi-domestic strategy is a complementary concept to a global standardization and expansion strategy. Its main focus is to boost the visibility of a brand’s subsidiaries as independent competitors...

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