Category: Localization 101

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Localization PMs: 10 Ways It Can Help Translators

Nowadays context is king, especially if we talk about localization of apps, software, games, websites and web services. The more context translator has, the more accurate translation will be. Often translator has to work...

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Marketing and Localization Teams: Friends or Foes?

Marketing and Localization  Localization is a complex process involving many stakeholders in the company: developers, testers, product team, marketing team (often in-country), of course localization and internationalization team, including localization project manager(s), in-house/freelancers and...

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Content Localization is Essential for Business Growth

Many US companies still don’t really think about the language of their content, which means there are big opportunities for the companies that do. Because English has been so influential around the world, content...

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Star Trek-like Real-time Translation Technology Is Getting Closer To Reality Than You Think

Star Trek‘s futuristic technologies has long been a source of inspiration for scientists and engineers, who hope to turn science fiction into reality. Although no one has invented a transporter yet, some of its...

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What Are the Best Languages for Your App?

What Languages Should I Translate? You have a great app and you know by localizing that app will boost revenue and bring your product to consumers around the world. But where should you target first...

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