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Introduction As we’ve discussed in an earlier post, mobile game developers often encounter huge roadblocks at international expansion. In this post, we’ll talk about the seven most common—and devastating—game localization mistakes that developers make....
If you’re a mobile game marketer, there’s probably been a time when you looked at the reception of your game overseas, and then felt a pang of despair. Reviews were poor, or gamers weren’t...
Why does Brazil matter to game developers? The market is big and growing fast. Last year, Brazil’s gaming industry generated $1.4 billion in revenues making it the largest gaming market in Latin America, and the...
Introduction Game localization is a bit like going to the dentist. It has to be done sooner or later, but we keep putting it off until it’s way too late. However, by then things...
“I AM ERROR” – Nintendo’s famous localization error. Back in 1987, gamers playing the English-language version of Zelda II encountered one of the most confusing messages in gaming history. Link would walk into a...
Gamers are constantly seeking new games to “destroy”, I mean to complete and if it’s in the language they speak in, then that’s a plus. In the past recent years, game developers have gotten...
Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to...