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Written by - Kerri Lu
Missed Part 1 of this series? Read 9 International Growth Strategies Spotify used to acquire more than 100 million users (link here.) “Everywhere in Asia” “We want to be everywhere in Asia,” said Sunita Kaur, Managing Director for...
Written by - Kerri Lu
Written by - Kerri Lu
This article is Part 1 of our 2-part series on Spotify. Read Part 2 for a deep-dive on Spotify’s successful Asia expansion, including their pre-launch strategy for Japan. 2016 is Spotify’s year in the...
Written by - Kerri Lu
Written by - Kerri Lu
Wondering why your China-based clients and vendors aren’t returning your emails this whole week? Chances are, they might be one of the nearly 600 million Chinese traveling this first week of October for Golden...
Written by - Kerri Lu
Written by - Kerri Lu
It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing...
Written by - Kerri Lu
Written by - Kerri Lu
Look up the top challenges facing mobile game developers today and you won’t find just a few—you’ll find dozens of major hurdles. Among these challenges, ranging from budget concerns to crafting good story content...
Written by - Kerri Lu
Written by - Kerri Lu
Update 1 August 2016 In a surprising turn of events, several sources are reporting that Uber China will be merging with its long-time rival, Didi Chuxing. Possible reasons behind Uber’s defeat could be the unique...
Written by - Kerri Lu
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Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Written by Mandy Fong
Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Written by Mandy Fong
Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Written by Mandy Fong
Success hinges on adaptation—the ability to tailor content not only to different languages but also to the cultural, legal, and technical nuances of each region. But what does adaptation really mean? Adaptation is about...
Written by Mandy Fong 
Since iOS 11 was launched in September with a refreshed app store, we have been working hard to make sure that the OneSky platform can support all the relevant changes. We are excited to...
Written by Candy Li 
