How a Smart Localization Strategy Helped IKEA to Conquer the World
Here’s a look at how the localization strategy of IKEA helped to build a $42 billion Goliath — along with the key takeaways for your business.
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Here’s a look at how the localization strategy of IKEA helped to build a $42 billion Goliath — along with the key takeaways for your business.
In southeast Asia, Grab is the biggest name in ride-hailing. Here is the story behind this $40 billion startup and the localization strategy that defeated Uber.
With no shortage of companies that offer localization solutions, we often get asked, “How do I even pick the right localization partner?” Although there is no definitive answer, we recently sat down with the...
Which Markets Google Is Targeting Next and Why The key theme for localization for I/O 2017 is building for emerging app markets around the world. These are places that might be fairly underdeveloped in infrastructure and connectivity. Think places like India, Brazil, and Indonesia. This year’s Google...
When James Carroll was brought into GoDaddy in 2013 as EVP of Global Platform Development he was tasked with a singular mission: transform GoDaddy into a global business. At the time, GoDaddy was 16...
Spotify seems to be everywhere in the news these days. A sky-rocketing valuation. Reported widening losses. Rumors of a delayed IPO. Through all the buzz and scrutiny, it’s undeniable that Spotify continues to grow...
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