Category: Business Practices

1

Trello Teaches How They Nailed Localization and Global Marketing

Introduction There are some things that just about everyone loves, no matter where the person comes from. Laughter. Time with someone they care about. A good meal. And, perhaps, your product. It’s hard enough...

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Why Diversity is Good for Tech Startups Aiming for Global, and How Buffer Nailed It

Diversity: not just a buzzword Diversity isn’t just a buzzword. Having a mix of people can make a team more resilient, more adaptable, and better at problem solving. We all get stuck when we’re...

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France Is M-Commerce’s Next Frontier And Here’s How You Can Crack It

France – the next m-commerce frontier The world is migrating toward smartphones. As it does so, more and more retailers are trying to figure out how to drive mobile commerce. Those considerations don’t just...

2

Lost in Translation: How an IKEA Toy Became a Political Symbol

A Toy by Any Other Name? Despite being known as a city of luxury goods shopping, we saw something unusual this Monday: shoppers scrambling to get their hands on an ordinary IKEA doll. It...

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How Evernote Reached 4 Million Users in China Within 1 Year

Introduction It’s a million-dollar question: how can tech start-ups gain access to China’s huge market? That’s not an easy question to answer. China is culturally unique, and its Great Firewall, along with the rapid...

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The Secret of Monetizing Messaging Apps by Localizing Emoji

Craving for emoji globally Did you not use any emoji in your online conversation today? Emoji have spread around the world while it began as a Japanese phenomenon (Thanks to Apple’s introduction). Asian chat apps like Line and...

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