App Localization ROI: What the Numbers Reveal
Read Our Report On App Localization ROI Now The global app market is now worth $44.8 billion; this number is expected to double by 2020. With mobile-first and mobile-only markets emerging around the...
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Read Our Report On App Localization ROI Now The global app market is now worth $44.8 billion; this number is expected to double by 2020. With mobile-first and mobile-only markets emerging around the...
16 January 2017 Update: In 2015, we first published this case study on Airbnb’s global growth. Now, almost 2 years later, Airbnb is not slowing down anytime soon, with further expansions, acquisitions, and new...
Missed Part 1 of this series? Read 9 International Growth Strategies Spotify used to acquire more than 100 million users (link here.) “Everywhere in Asia” “We want to be everywhere in Asia,” said Sunita Kaur, Managing Director for...
This article is Part 1 of our 2-part series on Spotify. Read Part 2 for a deep-dive on Spotify’s successful Asia expansion, including their pre-launch strategy for Japan. 2016 is Spotify’s year in the...
It takes a village to raise a child. But if your child is a product ready to go global, uniting your “village,” or team, is a major challenge—particularly when it comes to your marketing...
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