Author: Mark Myerson

Netflix’s Localization Strategy: 5 Takeaways for Global Success 0

How Netflix’s Localization Strategy Built a Streaming Empire

Want to know how a streaming startup from California became a multinational giant? Here’s how Netflix’s localization strategy set up worldwide success.

How to Launch Your App in China: 7 Key Principles 0

App Localization for China: How to Succeed in the World’s Biggest Market

China is the biggest regional app market in the world. Want to grab a slice of the pie? Here’s how to localize and launch your app for a Chinese audience.

How Grab’s Localization Strategy Created a Unicorn Valued at $40 Billion 0

How Grab’s Localization Strategy Created a Unicorn Valued at $40 Billion

In southeast Asia, Grab is the biggest name in ride-hailing. Here is the story behind this $40 billion startup and the localization strategy that defeated Uber.

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