Author: Mandy Fong

Marketing challenges 0

3 Key Challenges in B2B Multilingual Marketing (and how to overcome them)

Imagine this: A potential client in France stumbles upon your website. They’re interested in your product but quickly leave after realizing all your content is in English. Now imagine the same scenario in China, Spain,...

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3 Big Trends in Agentic AI for Global Localization Platforms

Did you know that the global localization services market is projected to surpass $65 billion by 2027? Yet according to the Harvard Business Review, it is estimated that between 50% and 75% of content...

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Beyond Machine Translation: How Agentic AI Redefines Localization

Artificial Intelligence is moving at breakneck speed, reshaping industries and transforming the way we work and communicate. Yet, as impressive as AI advancements have been in recent years, an even bigger shift is on...

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AI Agents for Localization 101: Roles, Responsibilities & Impact

Did you know that 90% of US executives are preparing to use Agentic AI at their companies? Another 30% indicate they plan to invest in it in the next 6 months. The reality is...

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Best practices for localizing product launch campaigns

Picture your product launch as a rocket poised on the launchpad. The countdown is ticking, the engines are rumbling, and global anticipation is rising by the second. But if your messaging doesn’t resonate with...

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Creating buyer personas for multilingual B2B audiences

Multilingual Marketing Best Practices: Imagine your global marketing campaign as a symphony. Each instrument—the regions, languages, and cultures—is unique, and every note they play contributes to the melody. But what happens when just one...

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