Author: Kerri Lu

What the Heck Is Minimum Viable Localization (MVL) 1

[New Ebook] What the Heck Is Minimum Viable Localization (MVL)?

All the benefits of localization, without the hassle If you’re a first-timer to localization, the time, cost, and commitment in expanding into new markets can seem a little intimidating. We get it. But at...

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Google Developers’ 5 Tips on Building for Emerging App Markets

Which Markets Google Is Targeting Next and Why The key theme for localization for I/O 2017 is building for emerging app markets around the world. These are places that might be fairly underdeveloped in infrastructure and connectivity. Think places like India, Brazil, and Indonesia. This year’s Google...

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Android Tools for Building Global Apps: Localization Updates From Google I/O 2017

Are you an iOS developer, too?  Check out our coverage of this year’s Apple WWDC Developers Conference here. We’ll be back next week with more from Google’s developers team on the most exciting markets you should localize to,...

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Going Global With iOS 11: WWDC 2017 Localization Updates

Are you more Android, less Apple? Keep an eye out for our updates from Google I/O 2017 Developer Conference, coming soon to the blog. Subscribe to our Localization Newsletter and be the first to know...

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GoDaddy’s EVP of Global Platform Development Shares 6 Global Growth Tactics

When James Carroll was brought into GoDaddy in 2013 as EVP of Global Platform Development he was tasked with a singular mission: transform GoDaddy into a global business. At the time, GoDaddy was 16...

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[Slideshare] How to Win Asia Like Spotify

Spotify seems to be everywhere in the news these days. A sky-rocketing valuation. Reported widening losses. Rumors of a delayed IPO. Through all the buzz and scrutiny, it’s undeniable that Spotify continues to grow...

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