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Creating buyer personas for multilingual B2B audiences

Multilingual Marketing Best Practices: Imagine your global marketing campaign as a symphony. Each instrument—the regions, languages, and cultures—is unique, and every note they play contributes to the melody. But what happens when just one...

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5 Ways to Measure and Improve AI Translation Quality

Accuracy is the difference between hitting the bullseye and missing the mark. One leads to success; the other to costly setbacks. The same principle applies to AI-powered translations and AI translation quality. When accurate,...

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3 Automated Translation Tools for Global Enterprises

3 Automated Translation Tools for Global Enterprises: Your Ultimate Guide Did you know that businesses that spend more on automated translation were 1.5 times more likely to report an increase in total revenue than...

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AI Translation tool into Your Workflow: A Step-by-Step Guide

Mount Everest. Sierra Nevadas. Your favorite local trail. Every hike begins with preparation. You don’t set out without a map, a water bottle, and maybe even a tent if you’re in for the long...

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8 Key Factors When Choosing a Translation Service Provider

Translation Service Provider: 8 Key Moves When You Choose One Business is a high-stakes chess match with your company’s growth in the balance. The board is set. Every move counts. And choosing the right translation...

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